oh yeah, she’s educated
During my time as a BU Advertising major, I had the pleasure of learning from the mistakes and successes of some of the coolest creatives from the MadMen generation. Imagine my surprise when they thought I had potential!
The lessons I learned in BU’s program set me up for any kind of success I could imagine, and I haven’t wasted an ounce of it. I’m currently working as a Junior Copywriter at Connelly Partners in Boston, where I’m furthering my learning by soaking up every drop of inspiration that drips down the totem pole.
None of my professional work so far has been released so I obviously can’t post it on here, but here are my favorite projects from my college glory days! Updates to come:)
Budweiser
Partner: Shaina Hortsmann (art director)
The Ask: Budweiser wants to appeal to a younger demographic without alienating their loyal customers.
The Idea: Packaging that uses humor and relatable personality tropes to introduce Budweiser—Millennials and Gen Z love this stuff.
Wayfair
Team: Johannah Coichy (art director), Samantha Fischer (art director), Shaina Schnog (co-copywriter)
Insight: Consumers prefer products and services that bring convenience and comfort into their otherwise disrupted lives.
Idea: Wayfair’s Flagship Brands are a one-stop home goods shop for your entire family's needs.
